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Celebrities have always dictated the fashion of teenagers, and often adults, but now the latest rad styles are making their way to the crib. The babies are not just wearing the clothes celebrities’ babies are wearing – they are wearing the clothes celebrities are wearing. The latest fashion trend for infants and toddlers is hip hop clothing. Aside from being fashionable, there are some good things about urban clothing for little ones.
Urban wear is heavy on comfort. The clothes are not sexy, a huge criticism of many styles creeping their way into more innocent generations. Hip hop clothes depend on baggy sweat pants and soft denim that are suitable and age appropriate. Hats are warm and protect little heads from the wind as well as the harmful rays of the sun.
Hip hop clothing lines for infants and toddlers were first introduced by designers like Tommy Hilfiger and Ralf Lauren. Now Phat Farm, a line of urban clothes by rapper Russell Simmons, has developed urban clothing for little tots. Phat Farm Boys and Baby Phat Girls are Phat Farms line for little ones.
Sales for children’s clothing continue to rise, even as the economy is causing a decline in sales for men’s and women’s clothing. According to Anthony Sala, President of Sales for Puma, it is not just the parents buying fashionable duds for the babies. The average child has about 14 adults buying them clothes. Some parenting magazines even offer style guides for the littlest fashion plates.
These clothes are more readily available in larger cities, but there are a few internet sites offering urban clothes for babies and toddlers. Some wholesale sites offer savings off of the rather high prices of designer lines.